Carly came to us in need of a unique brand identity that would speak to a personal cause and appeal to women in need of a little everyday encouragement.
The initial strategy session surfaced a vision:
“a fashion blog with a story.”
This story would speak to the state of body shaming in society and encourage women through fashion.
The Brand Identity
(logo drafts, brand colors, website mock-up with final logo)
The Voice of Blush & Blossom
“Empowering women through simple, affordable fashion.”
“A breath of new confidence.”
“Empowered in daily fashion and lifestyle.”
Paired with a new brand identity, Blush & Blossom’s new website with blog integration brings a welcomed, complete brand to viewers.
With a platform built for relationships, Carly is able to engage with followers through various outlets (Instagram, blog and shopstyle affiliate programs) and enable viewers to relate to posts and content.
I feel as though I can finally become a fashion + lifestyle blogger with a unique voice. Empowering women to have confidence internally and externally is a passion I’ve been fortunate enough to capitalize on. Throughout every stage, I felt comfortable working with the STUDIOS—describing my vision and dream and trusting them to make it happen. The STUDIOS team are excited for me and it doesn’t get much better than that.
— Carly, Blush & Blossom founder and operator