NLB STUDIOS faces a unique problem. It was comprised of a team of creatives that were boxed in by strict guidelines that didn’t allow for the true creativity to break through. It was a print shop that offered basic graphic design services. These services were logo design and minimal web design/development. We needed to make a shift and innovate the business plan that would allow us to create outside of the box. We needed to elevate the customers experience and provide a service that gives them leg up on their competitors.