The Branding Agency Built On Regeneration

Insect Repellent

 A fresh brand for a natural alternative.

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What started with a logo consult quickly became a greater need.


IMPEDE was in need of a brand identity and branding strategy to capitalize on the natural insect repellent market.

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IMPEDE’s Brand Identity

(logo concepts, final logo design, website)


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Package Design

(bottle, label, retail carton designs)


IMPEDE’s Brand Voice

“Tough on bugs. Gentle on you.”

“Insect protection that’s safe for the whole family.”

“All natural, DEET-Free Insect Repellent”


The Solution

Through extensive market research, we were able to set IMPEDE apart from the competition and properly direct attention toward a less-tapped market in the Caribbean. A fresh brand identity now highlights IMPEDE’s natural origins.

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NLB STUDIOS has been great to work with. I am very comfortable with the team approach and continue to be impressed with the outcomes at every level. Our work together is far from over but I am confident that the time and energy invested in my projects will have tremendous outcomes.

— Andy, IMPEDE founder and operator