What started with a logo consult quickly became a greater need.
IMPEDE was in need of a brand identity and branding strategy to capitalize on the natural insect repellent market.
IMPEDE’s Brand Identity
(logo concepts, final logo design and website)
(bottle, label and retail carton designs)
IMPEDE’s Brand Voice
“Tough on bugs. Gentle on you.”
“Insect protection that’s safe for the whole family.”
“All natural, DEET-Free Insect Repellent”
Through extensive market research, we were able to set IMPEDE apart from the competition and properly direct attention toward a less-tapped market in the Caribbean. A fresh brand identity now highlights IMPEDE’s natural origins.
NLB STUDIOS has been great to work with. I am very comfortable with the team approach and continue to be impressed with the outcomes at every level. Our work together is far from over but I am confident that the time and energy invested in my projects will have tremendous outcomes.
— Andy, IMPEDE founder and operator